Expert Programmes

  • Course Introduction
    1
  • Lesson 1 - Psychology of Search

    1
  • Lesson 2 - Buying Funnel

    1
  • Lesson 3 - Understanding Keyword Organiztion

    1
  • Lesson 4 - Keyword Match Types

    1
  • Lesson 5 - Negative Keywords and Managing Search Terms

    1
  • Lesson 6 - Key Research

    1
  • Lesson 7 - Creating Compelling Ads

    1
  • Lesson 8 - Advanced Ad Features

    1
  • Lesson 9 - Ad Testing

    1
  • Lesson 10 - Ad Extensions

    1
  • Lesson 11 - Campaign Types Budget and Reach

    1
  • Lesson 12 - Location and Language Targeting

    1
  • Lesson 13 - Introduction to Audience Types

    1
  • Lesson 14 - How to Segment Data and Create Lists

    1
  • Lesson 15 - Using the Audience Lists to Reach Customers

    1
  • Lesson 16 - Introduction to the Display Network

    1
  • Lesson 17 - Display Targeting Options

    1
  • Lesson 18 - Display Ad Formats

    1
  • Lesson 19 - Setting And Measuring Goals

    1
  • Lesson 20 - Bidding and Attribution

    1
  • Lesson 21 - Reporting and Testing

    1
  • Lesson 22 - Ad Group Organization

    1
  • Lesson 23 - Campaign Organization

    1
  • Lesson 24 - Working with Multiple Accounts

    1
  • Lesson 25 - Introduction to Quality Score

    1
  • Lesson 26 - Working with Quality Score

    1
  • Lesson 27 - Quality Score Diagnosis and Pivot Tables

    1
  • Lesson 28 - Setting Up Your PPC Strategy

    1
  • Lesson 29 - Creating Your Account

    1
  • Lesson 30 - Managing Your Account

    1
  • Lesson 31 - Shopping and Video Campaigns

    1
  • Lesson 32 - Automation and Other Tools

    1

Advanced Pay Per Click (PPC) Online Course

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