Expert Programmes

Advanced Social Media Marketing Online Course

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(All course fees are in USD)


Course Description

This Advanced Social Media online training will transform you into a career-ready social media marketing professional. This course will help you elevate your brand and execute social campaigns by combining the disciplines of advanced social media, content marketing, and web analytics.

Hands-on, industry-aligned projects will allow you to test your skills on Facebook, Twitter, and other popular social media platforms.



Offered in partnership with



Course Delivery

35+ hours of self-paced learning


  • 35+ hours of self-paced learning
  • 5+ real-life industry-based projects
  • Utilize popular platforms including Facebook, Twitter, and LinkedIn


A Social media specialist is expected to:

  • Plan, develop, and execute social media strategies
  • Define social media KPIs
  • Run social media campaigns
  • Create social media content
  • Run ads on social media platforms


Social media marketing efforts are essential to the success of most businesses today, regardless of their size. Most people nowadays rely on the Internet to discover new businesses and products that they are interested in. This is where a social media manager with a strong knowledge of marketing can come in handy. Online promotions, campaigns, and advertisements are essential ingredients for building brand awareness and not only attracting new customers but the targeted ones as well.


Skills to be Learned
  • Social media strategy
  • Online reputation management
  • Influencer marketing
  • Content marketing
  • Web analytics
  • Youtube and video marketing
  • Facebook marketing and advertising
  • Social media platforms
  • Twitter
  • Pinterest
  • LinkedIn
  • Instagram
  • Snapchat


Award upon Successful Completion
Advanced Social Media Certification “Certificate of Achievement”


Awarding Organisation



Learning Outcomes

By the end of this Advanced Social Media certification training course, you will be able to:

  • Develop an engaging and successful social media strategy for your business
  • Apply social media strategies to transform your business and career
  • Enhance a social media strategy that excites your customers and helps you grows your business


  • Assessment tests
  • Assessment projects:

Project 1 Building A Social Media Strategy

Get hands-on experience in social media challenges, strategy building and creating a campaign message by building a sustainable social media strategy and establish business goals.


Project 2 Converged Media

Develop the ability to increase the effectiveness of campaigns by learning how and when to trigger additional boosts or efforts from other areas of converged media.


Project 3 Content Marketing

Learn how to use customer profiles or personas to determine which types of content to develop for upcoming social media campaigns.


Project 4 Visual Social

Learn how to generate a wide range of visual and video-based content ideas suited to a campaign or brand.


Project 5 Social Sharing

Learn about understanding the psychology of social sharing, building content and get insights around your current brand positioning and social conversation.


Project 6 Storytelling
Brainstorm and outline a story narrative, that both define your brand identity as well as pushing consumers toward a defined conversion point.


Course Completion Criteria
  • Complete the online self-paced learning (OSL) online course
  • Passing assessment tests
  • Complete 5 projects: three from Advanced Social Media and one each from Advanced Content Marketing, and Advanced Web Analytics


Certificate Issuing Criteria

Once you complete the following requirements, you will be eligible to receive the social media certification that will testify your acquisition of a social media marketer’s skillset.



Required for Certificate? Simulation Exam

Project Certificate

Social Media Foundations



Advanced Social Media



Advanced Content Marketing


Score > 75%


Advanced Web Analytics




Who Should Enrol

This Advanced Social Media Marketing training course is an ideal course for marketing professionals who want to explore the world of social media and want to make a career out of it.  This course is best for marketing managers, digital marketing executives, content writers, marketing and sales professionals, management graduates, engineering graduates, and entrepreneurs.



There are no prerequisites for beginning this social media certification course.


Course Overview
1. Social Media Foundation
2. Advanced Social Media Marketing
3. YouTube and Video Marketing
4. Facebook Marketing and Advertising
5. Social Media Tools
6. Advanced Content Marketing
7. Advanced Web Analytics


Course Advisors

Stéphane Hamel

Stéphane Hamel

Google Product Strategy Expert, Expert Data Analyst

Stéphane Hamel is a Google Product Strategy Expert and is named the Most Influential Industry Contributor by the Digital Analytics Association. He has made significant contributions to the industry, including creating the Digital Analytics Maturity Model.


Greg Jarboe

Greg Jarboe

Expert Content marketer, President of SEO-PR, Author

Greg Jarboe is President and co-founder of SEO-PR, an award-winning content marketing agency. He is the author of YouTube and Video Marketing: An Hour a Day.


Marc Campman

Marc Campman

Expert Social Media Marketer, Founder of, Author

Marc Campman is the author of Flirtonomics and the founder of He is an elite global marketing and business professional and has advised business organizations on the implementation of social media in sales, marketing, and services.


Paul Lewis

Paul Lewis

Program Member of the University of Westminster’s Alumni Student Mentor Program

Paul is a 20+ year marketing veteran who has been overseeing the management, creation, and execution of digital marketing and sales enablement programs at Pitney Bowes. He has built and scaled a highly effective global digital selling program which has generated over $10M in revenue.


Access Period of Course

1 year from date of enrolment


Customers Review


Stephen Cullen

Business Advisor (Marketing) at CEIS

Extensive, relevant, and professionally presented


Daphne Yang

Very concise, clear explanations, great place to start on learning social media.


Catalina Stevenson

The course format is very pleasant. A valuable coverage on the shift of communication trends from mass to social.


Nayeli Singh

Not only do you learn the technical side of setting up social media, this course also teaches how social media relates to your business.

Course Features

  • Students 0 student
  • Max Students100000
  • Duration35 hour
  • Skill levelall
  • LanguageEnglish
  • Re-take course10000
  • Course 1 - Social Media Foundations

  • Course 2 - Advanced Social Media Marketing

  • Course 3 - YouTube and Video Marketing

  • Course 4 - Facebook Marketing and Advertising

  • Course 5 - Social Media Tools

  • Course 6 - Advanced Content Marketing

  • Course 7 - Advanced Web Analytics


0 total

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