Expert Programmes

Purdue University Post-graduate (PG) Program – Generative AI for Business Transformation

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All course fees are in USD)


Course Description

By 2030, Generative Artificial Intelligence (Generative AI) market is anticipated to surge by USD667.9 billion according to Fortune Business Insights,  i.e. 24.4% projected annual growth rate (CAGR) from 2023 to 2030 per Statista. Generative AI is also projected to contribute  USD4.4 trillion to global economy annually, according to Mckinsey.

Through this Purdue University (established in 1868) Post-graduate Program, you can explore workflow automation, sales and marketing, software engineering, customer service operations, data analytics, and product R&D etc. Delve into the ethics of Generative AI for responsible innovation and maximize your business potential with cutting-edge AI technologies.


Course Delivery



Key Benefits
  • Program completion certificate from Purdue University Online & Simplilearn
  • Membership of Purdue’s alumni association upon completion
  • 50+ hours online classes by industry experts, Purdue faculty and staff
  • Understand implications of Generative AI in shaping business strategy
  • Exposure to ChatGPT, Gemini, Zapier, CodeWhisperer & other prominent tools
  • Learn about applications of Generative AI in various business functions
  • AWS authored self-paced learning content


Skills to be Learned
  • Explainable AI
  • Prompt Engineering
  • Conversational AI
  • Risk Management with AI
  • Product Research and Development
  • Data Visualization
  • Data Modelling
  • Data Analytics
  • Predictive Analytics
  • Workflow Automation
  • Ethics of Generative AI
  • Lead Generation
  • Code Generation


Some of the Tools Covered






Amazon CodeWhisperer





“Certificate in Generative AI for Business Transformation”

Program Certificate



Program Outcomes
  • Acquire comprehensive knowledge of AI & Generative AI models
  • Grasp concept of explainable AI & approaches to ensure transparency in AI systems.
  • Learn to apply e­ffective prompt engineering techniques to enhance Generative AI model performance & behavior control.
  • Understand ChatGPT mechanics, features, & limitations, & explore applications across industries.
  • Gain exposure to fine-tuning techniques for customizing & optimizing ChatGPT models.
  • Understand how Generative AI is used to accelerate product R & D
  • Learn to use Generative AI to  improve e­fficiency of customer service.
  • Address ethical challenges in Generative AI & ChatGPT to ensure responsible data usage & mitigate bias.
  • Explore potential of Generative AI to transform industries
  • Master prompt engineering, crafting eff­ective prompts across various domains
  • Learn to apply AI automation principles using Zapier, creating, debugging, & optimizing AI-powered workflows for eff­icient data handling.
  • Master AI & ML applications in sales & marketing, implementing Generative AI for content optimization, customer segmentation, & personalized campaigns.
  • Apply core principles of Generative AI in code completion, translation, security, and data analytics.
  • Apply AI models to problem resolution, e­ffectively integrate chatbots, analyze user behavior, develop data privacy & quality strategies.
  • Understand ethical dimensions of Generative AI, navigate legal frameworks, analyze societal impacts, & develop strategies for ethical AI implementation.
  • Collaborate e­ffectively with stakeholders & regulatory bodies, ensuring compliance with ethical standards & legal regulations in AI implementation.


Course-end assessments


Course Completion Criteria
  • Complete 85% of course.
  • Complete 3 projects & 1 simulation test with minimum score of 60%.


Who Should Enrol

The program is suitable for professionals seeking competitive edge by staying ahead of technology curve, such as:

  • Business Leaders
  • Consultants
  • C-suite Executives
  • Technology Leaders
  • Senior Managers
  • Entrepreneurs
  • Functional Heads


  • A minimum of 5 years of work experience
  • Fluency in written and spoken English


Course Overview

Lesson 1 – Prompt Engineering Techniques

Lesson 2 – Workflow Automation using Generative AI

Lesson 3 – Generative AI in Sales & Marketing

Lesson 4 – Generative AI in Software Engineering

Lesson 5 – Generative AI in Customer Service Operations

Lesson 6 – Generative AI in Data Analytics

Lesson 7 – Generative AI in Product Research &

Lesson 8 – Ethics of Generative AI

Lesson 9 – Conversion with PPC



Generative AI for Executives by AWS

Academic Masterclass – Purdue University Online


Access Period of Course

1 year from date of enrolment



(1)We reserve the right to revise/change any of the course content &/or instructor at our sole & absolute discretion, without prior notice to learner.

(2) In collaboration with Simplilearn

Course Features

  • Students 0 student
  • Max Students200
  • Duration50 hour
  • Skill levelall
  • LanguageEnglish
  • Re-take course10000


0 total

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